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Style / May 18, 2017

Celebrate Breast Cancer Survivors!

The fight against breast cancer hits close to home here at the Wine Sisterhood. Our co-founder, Terry Wheatley, is a breast cancer survivor. She lost her grandmother to the disease, her mother had a double mastectomy before the age of 40 and her daughter Katie had undergone two surgical…

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Wine News / March 31, 2017

April is Tough Enough to Wear Pink Month

Spring has arrived! While the change in seasons has us ordering more salads, enjoying the great outdoors and opening more Pinot Grigio it also has us wearing a whole lotta pink. April is Tough Enough to Wear Pink month!Each April, the Western community turns pink to support breast cancer…

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Style / December 5, 2016

Milestone! Tough Enough To Wear Pink Reaches $25 Million Raised!

Making a big impact—one small donation at a time.A milestone was reached Monday night at the 12th Annual Wrangler® Tough Enough to Wear Pink™ (TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the $25 million fundraising mark!The campaign was created in…

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Travel / November 29, 2016

Support Tough Enough To Wear Pink at THE Rodeo of the Year and Beyond!

In honor of Giving Tuesday we wanted to spotlight Tough Enough To Wear Pink, a cause we hold close to our hearts here at the Wine Sisterhood. Tough Enough To Wear Pink, co-founded by original Wine Sister, Terry Wheatley, provides a nationally-recognized campaign and framework for rodeos and…

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Wine News / October 26, 2016

Survivor Stories – Winner Announcement!

This year, we challenged you to share your breast cancer “Survivor Story” or the story of someone you love. To honor these survivors, we’re sharing their stories all month long on the Tough Enough To Wear Pink Facebook Page AND one story was chosen at random for the grand…

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Style, Wine News / September 27, 2016

October is Breast Cancer Awareness Month

Everybody knows a survivor, a family member or friend fighting the disease, or has lost a loved one to breast cancer. It’s time for a cure and there has been tremendous progress towards that goal.We want to thank our friends, fans and family members who work tirelessly to…

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Wine News / May 12, 2016

Celebrate Survivors – Share YOUR Story!

The fight against breast cancer is a cause we hold close to our hearts here at the Wine Sisterhood. Our co-founder, Terry Wheatley, is a breast cancer survivor. She lost her grandmother to the disease, her mother had a double mastectomy before the age of 40 and her daughter…

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Wine News / April 6, 2016

April is Western Tough Month!

Tough Enough to Wear Pink is on a mission to turn the Western community PINK this month! They’re claiming April for their own! The goal is to get the word out about breast cancer awareness and research this April, designating it Tough Enough to Wear Pink month.Like many…

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Style, Wine News / April 1, 2016

“Power in Pink” Photo Sweepstakes

Are you Tough Enough to Wear Pink? Share photos of yourself sporting pink gear and you’re entered to win! Capture moments that show Tough Enough to Wear Pink that there is “Power in Pink” and support for breast cancer all over the world.Upload your photo to the Tough…

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Style, Videos / December 8, 2014

Tough Enough Celebrates 10 Years and $20 Million Raised at THE Rodeo of the Year

Tough Enough to Wear Pink and Purple Cowboy Wines are living it up this week in Las Vegas for THE biggest rodeo of the year – the Wrangler National Finals Rodeo!Purple Cowboy Wines is a part of the Wine Sisterhood family of wines and is a proud supporter of Tough…

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Style / December 5, 2014

Celebrate the 10th Anniversary of Tough Enough To Wear Pink: $17 million raised since 2004

Leaves are falling, temperatures are cooling off, pumpkin-spiced everything has hit the shelves, but we’ve only got one thing on the brain this month – PINK!  Tough Enough to Wear Pink! It’s breast cancer awareness month and we’re showing our support by wearing pink and drinking purple…

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Uncategorized / October 10, 2013

Breast Cancer Awareness Month: The Healing Power of Laughter

“I have always felt that laughter in the face of reality is probably the finest sound there is and will last until the day when the game is called on account of darkness. In this world, a good time to laugh is any time you can.” – Linda EllerbeeOur friends…

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