April is Western Tough Month!
Tough Enough to Wear Pink is on a mission to turn the Western community PINK this month! They’re claiming April for their own! The goal is to get the word out about breast cancer awareness and research this April, designating it Tough Enough to Wear Pink month.
Like many in our Wine Sisterhood community, our team has been affected by breast cancer. Terry Wheatley, Wine Sisterhood co-founder and creator of Tough Enough to Wear Pink, is a survivor herself; lost her grandmother to breast cancer, and both her mother and daughter have been affected by the disease.
For the next 30 days, we’ll be supporting our friends and family who are “Western Tough” and work tirelessly to support the Tough Enough mission throughout the year. One of those great friends, Twisted X Boots, will be sharing breast cancer survivor stories on their Facebook Page every day during the month of April.
Tough Enough to Wear Pink will be posting those stories to their Facebook page. Please make sure you’re a fan, so you can follow along with us.
A portion of each sale of Twisted X shoes supports Tough Enough to Wear Pink. Check out the TETWP collection at your local Twisted X retailer. And if they don’t carry these shoes, ask them to order some!
TETWP will also be sharing news about rodeos across the country and how they raise hundreds of thousands of dollars to support breast cancer awareness and research through special Tough Enough events.
And we can’t forget to mention that Purple Cowboy Wines, a part of the Wine Sisterhood family of
wines is a proud supporter of Tough Enough to Wear Pink. Follow Purple Cowboy on Facebook for even more Western Tough updates.
Let’s take this offline! Support for Tough Enough to Wear Pink can come in many forms. Here are just a few ideas:
- Browse the Tough Enough to Wear Pink Store and pick up some new Pink gear.
- Like Tough Enough to Wear Pink on Facebook
- Follow the Tough Enough to Wear Pink blog
- Sip on Purple Cowboy Wines, a proud TETWP supporter
- Attend an upcoming Tough Enough to Wear Pink Day at a rodeo near you!
- Wear pink gear regularly and proudly share the Tough Enough cause. Pink does look wonderful on you this time of year!
Happy Tough Enough to Wear Pink Month!