Celebrate the 10th Anniversary of Tough Enough To Wear Pink: $17 million raised since 2004
Leaves are falling, temperatures are cooling off, pumpkin-spiced everything has hit the shelves, but we’ve only got one thing on the brain this month – PINK! Tough Enough to Wear Pink!
It’s breast cancer awareness month and we’re showing our support by wearing pink and drinking purple – Purple Cowboy Wines, that is. Purple Cowboy Wines is a part of the Wine Sisterhood family of wines and is a proud supporter of Tough Enough to Wear Pink, an organization dedicated to breast cancer awareness and research. Purple Cowboy is also the official wine of the Professional Rodeo Cowboy Association (PRCA)!
How it all began…
Back in 2004, Wine Sisterhood founder, Terry Wheatley, teamed up with Karl Stressman, former director of special events for Wrangler and now commissioner of the Professional Rodeo Cowboy Association (PCRA), and proposed a colorful dare to their toughest friends.
The dare: dress in pink and blaze across the Wrangler National Finals Rodeo arena in support of breast cancer awareness and research. That dare was met, and those cowboys and cowgirls tore up the arena dressed in pink!
Terry wanted to bring attention to the need for early detection and a cure for breast cancer, starting with that first Tough Enough to Wear Pink Day. She herself had breast cancer surgery; lost her grandmother to breast cancer, and both her mother and daughter have been affected by the disease.
Tough Enough today
This year, Tough Enough to Wear Pink is celebrating its 10th anniversary, with $17 million raised since 2004!
Now a full-fledged national campaign, with sponsors like Wrangler, Tough Enough to Wear Pink provides a campaign and framework for rodeos and western events to help them promote breast cancer awareness and fundraising to benefit their local communities.
Rodeos around the country designate Tough Enough to Wear Pink Days, encouraging patrons and rodeo participants to dress in pink to show their support for the cause. These Tough Enough Days pull in some serious support! Last year, the top fundraiser was the “Cowboys For Cancer Research” in Las Cruces, NM at a whopping $906,424! (Check out all the top fundraisers here.)
How to get involved
Support Tough Enough to Wear Pink can come in many forms. Here are just a few ideas:
- Browse the Tough Enough to Wear Pink Store and pick up some new Pink gear.
- Like Tough Enough to Wear Pink on Facebook
- Follow the Tough Enough to Wear Pink blog
- Sip on Purple Cowboy Wines.
- Attend an upcoming Tough Enough to Wear Pink Day at a rodeo near you!
We hope you have an incredible October. Don’t forget to wear pink & sip purple!
(Looking for Purple Cowboy Wines in your area? Fill out this form and our team will be happy to help you track it down.)